Organization Theory and Organizational Behavior

Specialization Field 1

The organization as a value and behavioral system

Specialization Field 2

Organizational governance, ethics, and social responsibility

Specialization Field 3

Digital transformations and organizational sustainability in the age of artificial intelligenc

Additional Specialization

Contemporary leadership patterns and their role in directing organizational transformations

Research Line Leader

Marketing Management

Specialization Field 1

Artificial intelligence and digitization in marketing

Specialization Field 2

Marketing relationship management

Specialization Field 3

Sustainability in marketing

Additional Specialization

Entrepreneurship in the contemporary business environment; tourism marketing in the digital age

Research Line Leader

Human Resource Management

Specialization Field 1

Human resource management in the context of institutional and technological transformation

Specialization Field 2

Strategic human resource management and the planning and development of human capital

Specialization Field 3

Management of human-resource systems, policies, and practices

Research Line Leader

Production and Operations Management

Specialization Field 1

AI-driven smart manufacturing systems and advanced maintenance using AI

Specialization Field 2

Reengineering logistics operations through smart systems, and formulating specific production and operations strategies within the organization’s overall strategies

Specialization Field 3

Governance of artificial intelligence in production, flexibility in the design of production systems, and sustainability in manufacturing

Additional Specialization

Advanced quality systems (smart quality, digital quality, sustainable quality, and quality management in a virtual work environment)

Research Line Leader

Strategic Management

Specialization Field 1

Digital transformation and innovation; artificial intelligence in strategic management

Specialization Field 2

Strategic resilience, dynamic capabilities, and strategic flexibility

Specialization Field 3

Stakeholder theory and stakeholder engagement in strategic-management activities

Additional Specialization

Sustainability and environmental strategies; sustainable business models; collaboration and networking strategies

Research Line Leader